Earlier today, Princess Madeleine had all Swedes reaching for the “shame pillow” [the pillow one hides behind when watching someone else make a total and utter ass out of themselves, either through pure and unlimited naiveness better known as ignorance, or through the bone-headed belief they're onto something] (quote from here).
I’m sure they (as in Madeleine and Chris) thought it was cute, but that only goes to show that Madeleine’s been away from Sweden too long already. Us Swedes love irony and mockery, and are quite possibly a little too eager to make fun of everyone, but really - tihi? That’s Swedish for teehee, and it’s been a huge hit in Social Media today.
I thought I’d present you with some of my personal favorites:
On Twitter, there’s a hashtag called #tihigate.
The Obama-inspired picture that A created, left.
Can’t get it to embed, but this version of the engagement video is pretty darn funny
OK, but this one I can embed – corny, but funny
And perhaps best of all: the webpage www.tihi.se - LOVE IT!!!